Search engine optimization

SEO or Search Engine Optimization is the science and art of optimizing a web site, so the site gets a better search engine ranking when a user searches for a specific keyword.

There are two SEO methods to get a web site better ranking:

  • Onsite optimizing that means applying technics to content of a given web page. It includes many methods like using a good density of keywords in content of the page or using some special HTML tags to emphasize the importance of a specific keyword
  • Offsite methods like getting links from other web sites, specially from credible sites with good reputation and rich content
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